In a post that I’m sure will soon appear across the PR blogosphere.
When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.
Absolutely true. However we still need the other (read: traditional) stuff!
Hat tip to Jeremy Pepper (a first blog post via a link in Twitter)