Today, I received an e-mail from Emma Wickenden regarding a UK charity project called VAMU (Voluntary Action Media Unit) which was set up with the aim of:
…researching and improving the relationship between charities and the media.
We want to encourage debate about the place of voluntary sector stories in media coverage. Through our research we hope to develop strategies that will radically change the voluntary sector’s media profile and the effectiveness of its volunteer recruitment campaigns.
It’s a very interesting project.
They have created a contacts directory for media to find spokespeople in the non-profit sector called: askCHARITY.
They also have a blog and have released an interesting report that tracks the experiences of two organisations trying to secure media coverage.
Definitely worth a visit.
Interestingly Emma found me through the Getting Ink blog which is also worth a visit.