Picture yourself standing in a public space waiting for a friend to arrive. A complete stranger sidles up beside you. He catches your attention and whispers: “Buy Tom Murphy Inc. stock, they’ve just won a major contract.” Then just as quickly the stranger moves to the next person beside you and does the same thing.
What are the chances of you buying the stock? Pretty low I’d imagine.
I think this gives us three insights:
1) People are less sophisticated online than they are in the real world
2) We treat online information differently
3) I’d question Darwin’s theories on evolution…
So, how does this impact PR? Is education and influence easier online?