Delivering the New PR 2.0 – London

Attending the Delivering the New PR 2.0 conference in London today.

Philip is currently talking about the results from the Euroblog research project.

Some headlines:

  • Respondents who read blogs – 79% (up from 37% in 2005)
  • Respondents who comment on blogs – 51% (up from 10%)
  • Respondents who run blogs – 38% (up from 21%)
  • #1 inhibitor to blogging: Lack of personnel – 69% (#2 lack of ROI – 42%)
  • #1 opportunity of blogging: Receiving feedback from the audience (34%)

June 2007 009

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