Do you want to SuperSize that PR Campaign?

Jeremiah Owyang spotted a new store on his way to work.  It sits in a row of other shops. 

But this one is a little different.

It’s not selling stationery, sandwiches or coffee.  Nope, it’s selling PR.

The PR Store is a franchise offering small businesses marketing, PR and advertising solutions.

Clever idea. 

I know there will be much wringing of hands and gnashing of teeth – but that’s life. 

Although I like the brand, delving into the web site, it’s probably a little simplistic.  The reality is that when you look at their site, it appears that the actual “PR” offered is only one of many menu items from flyers to brochures and logos. It’s Kinkos with a press release!

For example under the category: “Press Releases” (ahem) they detail their PR services:

  • Read-All-About-It! Press Releaseâ„¢
  • Profile Feature Articleâ„¢
  • Informer Press Kitsâ„¢
  • MAXimum Impact Article Reprintsâ„¢
  • OP-ED It! Editorial Articlesâ„¢

The trademarks are all theirs :-)

Maybe we’ll see a new career ladder emerge where you start out taking orders at the PR Store and migrate to a large agency over time – the equivalent of starting in a fast food restaurant and working your way to an establishment with a Michelin star :-)

Fair play to them.

A quick request to the PR community, can we keep the wailing and disgust to a minimum?

Hat tip to Mike Manuel.

5 thoughts on “Do you want to SuperSize that PR Campaign?

  1. Tom – You’re warning at the end is well-placed. Luckily the ladder I use to climb onto my high horse was missing this morning.

    In fact, you’ve inspired a totally different post from me on the topic. On the off hand chance it never gets written 😉 it goes like this…

    The PR Store is a healthy addition to the business of public relations. Rather than look down your nose at it, you should use it to fuel your efforts at doing better work. If you truly feel you’re better than that, your work is not a commodity that can be shoved into a package, make it obvious. Make the delta between you and PR on a stick wide enough that you gaze upon it comfortably…through a telescope.

    But from a true business perspective, there is a market for this service. And odds are good that the agency folk wailing over this are targeting a different market altogether. The rest of the folk are just wailing…it’s what we do.

    Or to quote the policman, “move along folks, nothing to see here.”

  2. The PR Store has been around for a good 2-3 years. I remember being a li’l freaked out by the concept when I saw it announced in PRWeek at the time. From what I can tell, it hasn’t been a factor at all.

  3. Great idea I think. A bit like a PR Ryan Air… I am sure that sort of competition could seriously upset the Irish market though. Therefore I will wait for a while until I set up my own Discount PR Store here :-).

Leave a Reply

Your email address will not be published. Required fields are marked *