If you say it’s dead, it’s probably not.

As Jim Diamond sang in the 80s, I should have known better. 

And I did. 

When I heard about Robert Phillips’ plans for a book titled: Trust Me, PR is Dead, I knew I’d disagree with the central premise. 

Social media’s overuse of the word ‘dead’ to describe a profession or service has always annoyed me.  It betrays poor judgment and a lack of realism. The reality is never that simple.  Not in the real world.

However, I also believe that a healthy mind, is a challenged mind, and perhaps Mr. Phillips would impart some radically new thinking that would make me question my beliefs.

So, not only did I buy his book, I supported the fund raising* for it and signed up months before the book was even finished.

I was planning to review the book here.  (30,000 foot summary: there’s some mildly interesting content, I actually agree that businesses (and PR firms) need to change their behavior. However, much of the thinking in the book is flawed in the extreme.)

But then I listened to Shel Holtz’s review and realized there was no need.  Shel has done a great job addressing the book’s flaws – and not to ruin the ending he recommends not buying the book.

You can listen to Shel’s review here.

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*One small comment on this crowd funding thing.  I have to say that I found the whole process annoying in the extreme.  To pay for something up front is one thing, but to be constantly bombarded with emails promoting progress on the book and also asking you to support other book projects is another.  Next time I’ll wait for the publication.

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