If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there.
Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion of some of these opinions and memes.
So when someone provides a contrarian view on one of the sacred cows, it’s always worth a listen.
Designer Stefan Sagmeister addresses the question of “storytelling”…
Source: Darren Barefoot.