The truth teller

If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there. 

Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion of some of these opinions and memes.

So when someone provides a contrarian view on one of the sacred cows, it’s always worth a listen.

Designer Stefan Sagmeister addresses the question of “storytelling”…

You are not a storyteller – Stefan Sagmeister @ FITC from FITC on Vimeo.

Source: Darren Barefoot.

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