Web 2.0 doesn’t understand the concept of time…

Some things take time.

While the InterWeb has created the illusion of condensing time, the reality is that boring things like attracting and retaining audiences, which ultimately leads to value for the “publisher” and the “audience” takes a lot of time.

Now many of the “new world crowd” will tell you I’m a boring old fart and that these things don’t matter in the new shiny online world, but I disagree.

In Ireland, kids use Bebo.  MySpace is a distant second, very distant.  Why? Well because all their friends are on Bebo (most of my friends struggle with e-mail).

When you get a critical mass of people using or consuming a service then you have something incredibly valuable.

However, when you are operating in a world where every second day something “exciting” emerges and you have an audience (albeit small in the bigger scheme of things) hopping from one to another – there’s little value. 

This is one of the reasons why Second Life is making some money.  If you want to go into a Virtual World, chances are you’ll go there.

I see there’s now a new Twitter.

I’ll grab another coffee and watch what happens.  I’m not sure my conscience can take another orphaned online account.

2 thoughts on “Web 2.0 doesn’t understand the concept of time…

  1. do people/kids really hop around that much-? I have definitely noticed the american migration from Friendster to Myspace to Facebook over the past 3 years…

  2. There was, in internet terms, a rather old piece of research that was done around 2000 (I seem to vaguely recall) that argued that the user loyalty to a particular web site/brand was directly linked to how many services they signed up for. If it was one or two then loyalty and frequency of use were pretty low. But as soon as it went to three or more — e.g. Yahoo Mail, Yahoo Calendar, Yahoo Whatever, then the usage and loyalty of that customer went way up.

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