Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Some common sense…

April 5th, 2007 · No Comments · Public Relations

I like Shel’s post a lot.  There’s a lot of hyperbole.  Let’s remain focused on what’s important to every communicator.  How people are finding and using information. The new tools are great and they are important but don’t forget that change takes time and traditional media, tools and expertise remain as important as ever – and will remain so for the foreseeable future.

That’s what matters. 

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