Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into [...]
Tags: Grumpy. PR·Social Media
A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From [...]
Tags: Bing·CSR·Social Media
Sometimes you happen upon a blog post title in your RSS reader (yep I’m old school) that grabs your attention. Great headlines work. Unfortunately you then read the post and find it has the consistency of a marshmallow, it’s gooey and melts away pretty quickly and has little substance. That was my reaction to to [...]
Tags: Grumpy·Marketing·PR·Public Relations
I was just listening to the latest installment of For Immediate Release and there were two – count them – two – interesting snippets on the subject of press releases. First up, a new press release search engine called PR Filter. It’s has been created by UK press release distribution company Realwire. It’s still in [...]
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