At first glance it might appear that Shirley Sherrod, Old Spice, and Uniball have little in common. However, they do. Each have fallen foul to knee jerk commentary from people who haven’t taken the time to analyze, contemplate or find out the facts before casting “informed” judgment. It’s something we’ll all have to get used [...]
In the past eighteen years I have attended, participated or given innumerable media training sessions. I’ve also had the opportunity to see first hand why media training is important – in positive, negative and often entertaining ways. Regardless of the emergence of social media, and your views on traditional media, training remains important. Media training [...]
Tags: Media Training
You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to [...]