As we approach the start of a new year, and indeed a new decade, the blogosphere will no doubt be overwhelmed by predictions and forecasts of various kinds concerning the future of traditional media, social media, PR, marketing etc. So I thought I’d take a different tack. I’m going to assume that we are indeed [...]
There is an incredible volume of writing, research and opinions on social media. It’s growing every day. Below I’m posting for your delectation some links to posts I’ve been reading recently. As always, I don’t present these posts as the one version of the truth. The reality is that no one has all the answers, [...]
Tags: Social Media
A mixed bag of PR and media links… Sarah Evans: 5 NEW online tools for PR pros Susan Young: 10 Things Clients Say that Scare PR Professionals Journalism.co.uk: Comment: The Problem with PR email Fast Company: Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul Mashable: Facebook Marketing: IKEA’s Genius Use of Photo [...]
Tags: Media
Business Week’s feature (Beware Social Media Snake Oil) on the ‘consultants’ who have emerged to help companies to make the most of social media has drawn some online commentary – though not as much as you might have expected. It’s a well written piece that tackles many of the challenges involved in incorporating social media [...]
Tags: Social Media
Yes, it’s been quiet on the blog. Yes, I’ve been busy. I was planning to pull together a monsterous post of stuff I missed while I was away covering everything from social media gender balance, to the survival of newspapers, to the state of tech journalism. But I’m not. Instead in a hat tip to [...]
Tags: Social Media