Since my last missive on this subject, I have continued to receive endless brain numbing e-mail press releases for topics that have no interest to me. My favourite off-target pitch was for a new sun tanning salon in New York. Seriously lads, c’mon would you. I really don’t think this blog is a terribly effective [...]
Tags: Public Relations
Now I’m as cynical as the next person but I have to say I have been shocked surprised this week about the volume of shysters on the Internet. With an imminent move to the US on the cards, we’ve been making preparations such as selling cars etc. After posting an ad on CarZone.ie last week [...]
Tags: Personal
I don’t know what the weather is like where you are, here it’s grey and wet. So here’s some light entertainment you might have seen before. British comedian Eddie Izzard’s take on Darth Vader going to the Death Star cafeteria. Mild swearing… it put a smile on my face (and 6,000,000 other people to date).… [...]
Tags: Humour
Just catching up on my lazy RSS reading. You probably won’t be surprised to hear that there’s a lot of PR blogging about Twitter, from how you can become an expert, to how you can measure it etc. etc. etc. I plan to skip it for the moment if that’s OK. Well I plan to [...]
Tags: Media
A colleague recently asked me would I mind giving their friend’s daughter some career advice. She’s interested in a career in PR and in the current economic climate she was looking for guidance. Although I’m quickly becoming an elder lemon, I still remember what it’s like starting out. I think we should all be ready [...]
Tags: Personal
Following on from my previous post on e-mail pitches… relax it’s not a rant. This blog is neither influential nor widely read. That’s a fact mum. I got two pitches today that show the right and the wrong way to pitch. The good… Adam Abu-Nab from Rubber Republic sent me a well written “personal” pitch, [...]
Tags: Public Relations
I have always taken the conservative route along the road of “naming and shaming” embarrassingly inept PR e-mail pitches based on the glasshouse theory. The reality is that we ALL have bad days at the office. In truth I fear that the one time I do name and shame it’ll come back to bite me [...]
Tags: Public Relations
Browsing through many neglected RSS feeds today, there wasn’t a lot that tickled my fancy (so to speak). Once again, I did see a couple of posts that probably should have been held in a “drafts” folder overnight – and then deleted. I don’t wish to pour salt on the wounds, but there are a [...]