Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from August 29th, 2008

Blog scorecards & improving your writing…

August 29th, 2008 · 1 Comment · Social Media

Looking for a way of measuring the success (or not) of your corporate blogging efforts? David Jones is sharing a dashboard template (PDF) from Hill & Knowlton in Canada.   Kevin Dugan has posted five sources for improving your writing including Word of the Day.  By the way Dictionary.com offers a Word of the Day […]

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How do you stay organised?…

August 29th, 2008 · 3 Comments · Off-topic

With the growing volume of e-mails, meetings, blogs, RSS feeds, tasks, projects, plans, media outlets etc. coupled with balancing work-life balance and your sanity – staying organised and on top of things is a challenge. I’m always interested in finding out what systems people use to manage the crazy day-to-day requirements of modern living. I […]

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Social media ebooks, PRs and bloggers

August 29th, 2008 · 1 Comment · Public Relations, Social Media

I was giving a talk to a group of small business owners last night on the topic of social media.  One of the people at the meeting asked for some further reading on the topic and then I happened upon this post from Chris Brogan: 20 free ebooks on Social Media. I haven’t read them […]

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PR & SEO, pitching tips, social media, and Twitter

August 26th, 2008 · 2 Comments · Public Relations, Social Media

When I talk to PR people about social media, the one thing that rarely comes up is Search Engine Optimization.  Now I agree that search engines are very Web 1.0, but they’re still the number one pathway around the Internet.  If you’re managing online reputation you better understand search engines.  Lee Odden offers some thoughts […]

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PR: Transparency Behind the Scenes

August 26th, 2008 · No Comments · Public Relations

In this era of camera phones, small video recorders (and in this case a TV camera), we’re seeing more and more “exposés” of PR handlers before and after media interviews. As I’ve said before, in my experience this video isn’t a typical media engagement and perhaps videos such as this will change the engagement model.  […]

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PR firms are bad, your personal brand, crisis communications, Apple the best at PR and how Dell is using social media….

August 24th, 2008 · 1 Comment · Public Relations, Social Media

  Greetings, it’s been quiet for a week which of course means my life hasn’t been… Here’s some tidbits I found waiting in my RSS reader….   Jason Calacanis offers some advice to start-ups on how to get good PR: fire the PR agency. Mmmm. While the posts does offer some good advice, and some […]

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Dead Poll: usual muppets shorten odds on PR (again)

August 14th, 2008 · 4 Comments · Public Relations

I feel a rant bubbling under the surface, but I don’t currently have time or energy to give it the wrath it deserves, so I’ll desist for the moment. If you read PR blogs, you’ll know that there’s another (yes another) little firestorm brewing on the subject of "the death of Public Relations" – well […]

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4 models of PR, bad PR, CEO blogs, future PR skills, PR history and Twitter…

August 12th, 2008 · 1 Comment · Public Relations

You know sometimes you sit back and wonder at what is exactly going through someone’s mind before they hit the send button.  It’s another reason why it’s so hard to defend our profession.  Click over to Kevin Dugan for more.   Andrew Bruce Smith piles on the pain with a report from Matthew Gwyther, Editor […]

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No talk of resignation following defeat at the polls…

August 12th, 2008 · No Comments · Public Relations

Well with three hours polling left, it appears that, not unexpectedly, "Murphy’s Law" has been defeated in the first round of the PR Week blog poll. BUT… a big thank you to the 200+ people who kindly took the time to vote, I can re-assure you, I am bloodied but unbowed Best of luck to […]

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PR Week Blog Competition…

August 10th, 2008 · 6 Comments · Public Relations

To celebrate its tenth anniversary PR Week is hosting a competition to find the most popular PR blog. Keith O’Brien and the team at PR Week have selected 32 blogs. [Actually they selected 16 and then asked those 16 bloggers to nominate 16 others, so given I wasn’t asked to select a blog, one of […]

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