Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from May 30th, 2008

USC Research identifies PR best practices…

May 30th, 2008 · No Comments · Public Relations

Jerry Swerling from the University of Southern California Annenberg School for Communication was in touch regarding the release of their fifth study of generally accepted practices (GAP) in Public Relations. This is (to me) a heavyweight look at the profession including responses from over five hundred practitioners. There’s some interesting findings including: Low funding for […]

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It’s Friday… long weekend ahead…

May 30th, 2008 · 3 Comments · Social Media

Ahhhh… this is our June public holiday, a great three day weekend. Rain is forecast (it is Ireland after all) but it matters not a jot!   Via Kami, here’s an amusing take on Social Media overdose (as an aside I imagine there’ll be a lot more potential characters this time next year!)   Via […]

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Old and New media links

May 29th, 2008 · 2 Comments · Public Relations, Social Media

I really like and agree with this post – "The value of a good editor" from Shel Holtz.   Trevor "Video" Cook has unearthed some smeedia videos… Josh Bernoff of Forrester on "How to be a social media provocateur" BL Ochman on "What social media means to her" Twitter… In response to the recent furore […]

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Shocker: RSS the source of back problems!

May 29th, 2008 · 2 Comments · Off-topic

I have a sore back. After some consideration of the matter, I believe that the only possible cause of the soreness is my trusty RSS Reader FeedDemon. Now, it’s not FeedDemon’s fault, but the number of times, in any given review of RSS feeds, I have to bend over and pick names off the floor […]

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Ireland: Online media shorts…

May 28th, 2008 · 4 Comments · Public Relations

The Irish Times…. One of the Irish Times’ triumvirate of journalist bloggers, Shane Hegarty has announced he’s putting his “Present Tense” blog on ice for a while. (Interesting (to me anyway) there are over 70 comments on the post so far..). Then there were (as far as I know) two active official Irish Times blogs: […]

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PR Round-up…

May 27th, 2008 · No Comments · Public Relations, Social Media

Devolution of Media For the uninitiated, Jim Horton is the grandfather (in a nice and not age related way!) of PR blogs, he was the first practitioner publishing content online in a meaningful way, even without RSS :-).  He continues to provide reasoned, in-depth coverage of the industry today, and he’s just published an essay: […]

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PR & Social Media.. there is a bigger picture kids… redux

May 27th, 2008 · 3 Comments · Public Relations, Social Media

OK so since I pressed "Publish" on my last post on this matter, there’s been some additional commentary I thought was worth following up on.   Pull back from the picture The one-and-only Mr. Scoble weighed in on the matter of "PR Secrets". As with Monsieur Le Meur’s post, Mr. Scoble makes some interesting points, […]

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PR & Social Media is not black & white

May 26th, 2008 · 1 Comment · Public Relations, Social Media

You know often the best bit of advice we can get is to step back and look at the bigger picture rather than the small blurry dot we sometimes get so tightly focused on. This piece of advice is often very relevant for the “digerati”. How many times do these folks focus on destruction? “X […]

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Three PR/Smeedia Shorts…

May 25th, 2008 · No Comments · Public Relations, Social Media

1) Kami Huyse has posted an analysis of a joint Brodeur-Marketwire survey  on reporters’ view of social media.    2) Brian Solis has written his second PR feature in as many weeks for TechCrunch this time focusing on "PR secrets for start-ups". Public Relations is experiencing a long overdue renaissance and its forcing PR stereotypes […]

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Ireland: Eamon Dunphy interviews former government press secretary

May 25th, 2008 · No Comments · Public Relations

You may have already heard this, but I missed it.  Last week Eamon Dunphy interviewed former government press secretary Mandy Johnston. The interview includes her thoughts on her times with Charlie McCreevy and of course with Bertie Ahern.   "..my role wasn’t to make to me popular, I was there to make a politician popular […]

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