Scanning my RSS feeds today, I came across a story titled: "CSR Pioneer of the Year: Communicator".
Now given I have a dual interest in PR and CSR I clicked on the link only to find:
I’d like to read about Dr. Oberkofler’s achievements, but I need another log-in like a hole in the head.
I’m a sucker for archives.
There’s something about learning about the past that really interests me.
Two posts caught my eye today:
- Philip Young points to a fantastic documentary on journalistm you can find on YouTube. It looks like the 1950s. [If you’re interested in gender equality 5:19 will probably make your toes curl]
- Eric Eggertson points to a letter written by Bill Bernbach to his colleagues in the Ad agency business, sixty years ago. It’s funny how the environment might change but the challenges don’t…
As someone who has been dipping their (lurking) toe into Twitter recently (and to extend the metaphor needlessly: pulling it out rather regularly), I’ve been interested to read some opinions on this, our latest source of information overload…
Allan Jenkins points to a very interesting story on Ragan: "How to use Twitter (and whether to bother)" [There’s an interesting video vignette from Shel Holtz as a sidebar to the article as well as a lot of commentary at the end of the post]
Allan also provides some of his own thoughts on using Twitter.
PS: If you are kicking Twitter’s tyres you might also be interested in Darren Rowse’s post: "How I Use Twitter to Promote my Blog".
PPS: TechCrunch has called out an interesting new Twitter service: Quotably. Quotably turns the Twitter stream into a threaded conversation. [Disclosure I haven’t had time to test it, but for an old fart like me it sounds like a great idea .]
I’ve been trying to catch up on loads of orphaned RSS feeds and stuff I filed to read later and most of it I’ve just deleted but some things I did enjoy…
- You can’t beat common sense. It’s a commodity often in short supply, but I really like this video post from Shel Holtz on how to blog in a regulated environment.
- One of the downsides of tardy RSS management is that often you miss little gems. Kami points to a blog called NakedPR by Jennifer Mattern which takes a pretty… how do I put this.. pragmatic look at PR and especially online PR. There’s some really interesting opinions but unfortunately it looks like Jennifer is calling it a day. [On the plus side Bill Sledzik looks worth a read]
- Marshall Kirkpatrick’s post on identifying the top blogs in a niche is also worth a read, it’s the first question people have. "How do I find these people?" Of course I also recommend that people get off their backside and go talk to their audience….
- If like me you’re struggling with your day job and haven’t quite got around to mobilizing social networking for your campaign yet, then Todd Defren’s post on Social Networking is recommended. It’ll definitely get you thinking.
I attended my 20 year school reunion last week. A really fantastic night meeting a lot of people I hadn’t seen over the intervening period and whom, bar more weight and less hair, had not changed in the intervening period.
Late in the evening I was talking to a young man attending the event and he asked me what year I had left the school. I replied and he asked me if I wanted to be depressed. Due to the effects of alchohol I nodded and he told me that that was the year he was born and that this was his second year at the reunion.
This getting older stuff is hard.
I also gave a talk to a group of Masters students this week.
It was very interesting. They all view social networking (and their pages) as something they use a lot right now, but also something that’s transient. They don’t see their pages on these sites as something they’ll always have. They believe they’ll move on.
I was talking to the group about the concept of Digital Natives and Digital Immigrants.
Interestingly they don’t see themselves as digital natives, but believe that the next wave of new students, just coming to college now, will be.
My favourite Digital Native cartoon – from the Cincinnati Enquirer, courtesy of Kevin Dugan
Of course the students of today are the mainstream audience of tomorrow, so understanding how they share, find, and use information is important to anyone interested in communicating with them.
The University of Melbourne has published a paper titled: "First year students’ experience with technology: Are they really digital natives?" . It’s an interesting look at the changes in how students are using all types of technology.
Expect more changes.
Interesting post from Neville in the relationship between PR and Journalism.
Nearly two years on and I see little to change my core view, which is that if PR and journalism are nothing more than channels or conduits which distort and manipulate the original message, they will become irrelevant to the people out there – the so-called audiences or publics.
He points to a really interesting post written by the BBC’s Jeremy Hillman on Journalists and PR.
If you’re in PR you now have the opportunity to take your message direct to the public in a hundred new ways, at least if you understand the technology well enough. Blogs, vodcasts, podcasts, Twitter streams and social networking are all there to exploit and there’s more every day. And you’ve got to be brave enough to let your content be shared and messed around with. With all this happening, we ‘traditional media’ are still too important to ignore, though, as Nick Davies points out in his book, we’re often too busy to take the call or read the e-mail.
Read the full post..