Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from March 28th, 2008

Web 2.0: Is it time for adult supervision?

March 28th, 2008 · 10 Comments · Public Relations

I’m sorry I missed Euroblog 2008 it looked like a great event with a great line-up. I have made a personal commitment to try and get out a bit more. There’s no question that this new online communications stuff is important. It’s not just important for PR people it’s has pretty major societal implications. I […]

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Measuring social media PR

March 28th, 2008 · No Comments · Social Media

I am often known to comment that no one word in the English language does a better job making a room full of PR people cough and examine their shoes, than "measurement". Shel Israel has a fantastic report for Global Neighbourhoods TV on how SeaWorld San Antonio used social media to launch "Journey to Atlantis" […]

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Nearly Friday… serious time waster

March 27th, 2008 · No Comments · Off-topic

If you’re of the age, this could be the end of this week’s productivity. You have been warned… Thanks to Karlin for the link… Tweet This Post

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David Pogue on PR & Web 2.0

March 27th, 2008 · No Comments · Public Relations

In a post that I’m sure will soon appear across the PR blogosphere. David Pogue has written a post on the potential for Web 2.0 to provide customers with a more human insight into companies.   When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more […]

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5 years ago this week…

March 26th, 2008 · 2 Comments · Off-topic

Five years ago this week, discussion on the question of blogger ethics was all the rage across the Interweb, following Rebecca Blood’s widely read post on Weblog Ethics. This was about a year after the "Blogger’s Manifesto"* was published, though to be honest I’ve always preferred this version. Oh we were all so innocent then…. […]

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Internet Reality Distortion..

March 26th, 2008 · 5 Comments · Social Media

Imagine returning to your house to find much of your belongings gone and an army of strangers rummaging through your house and packing their cars and vans with your possessions. When you try to stop them they wave a print-out of an advert from Craigslist that says everything in your home is available free gratis. […]

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Preparing for Media Interviews

March 26th, 2008 · No Comments · Public Relations

Damien Mulley has published his tips for successful media interviews.   The most important thing about any interview is that you are prepared for it. If you put out a press release then you should already know your topic inside out. You should be expecting and be prepared for interviews well before the send button […]

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Bad PR practice isn’t about new media training…

March 26th, 2008 · No Comments · Public Relations

From a blog relations perspective there’s a very interesting discussion taking place around a bloggers event that was organized by Johnson & Johnson (and their PR firm). For the sake of brevity you can read Susan Getgood’s post for more detail here. In effect, the event was for "mommy bloggers"* and two attendees, Julie Marsh […]

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6 years blogging… no parole yet..

March 25th, 2008 · 4 Comments · Social Media

The last couple of years may have been a struggle, but I am delighted that today my meagre blogging efforts on the world of Public Relations have been polluting the Internet for exactly 6 years. [To put that in context statistically, if you were a "wife" convicted of killing your spouse in a large urban […]

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The State of Blog Relations

March 25th, 2008 · 5 Comments · Public Relations

This mightn’t be news to you, but it was news to me. APCO Worldwide has been working on a project for the US Council of PR Firms to understand the perspectives of PR firms and bloggers. The findings make interesting reading. The finding below in particular amazed me. 25% of bloggers surveyed agreed with the […]

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