Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from January 22nd, 2008

Cross-Post: Engaging with Bloggers in Ireland

January 22nd, 2008 · 1 Comment · Public Relations

Damian Mulley asks the question: "How should PR companies engage with Irish bloggers" I think the unfortunate term “new media” had made PR companies think (lazily) that the same rules of engagement apply to bloggers as to existing journalists. Not that existing journos are very happy with the way some PR companies bombard them with […]

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PR & Twitter…

January 18th, 2008 · 12 Comments · Public Relations

I have spent a lot of time knocking Twitter over the past twelve months. (In fact I think it’s fair to say that I’ve probably been less than complimentary about it in every single talk I’ve given…) About a month ago, I decided to delve a little deeper into it.  I downloaded some software and […]

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Who needs the PR overhead?

January 17th, 2008 · 2 Comments · Public Relations

Sally Whittle poses the question: "Who needs PR agencies, exactly?" Is any headline as likely to cause a feeding frenzy? [Well maybe one is more likely] Her point is summarized as: So, here’s my question: what do these companies miss out on by not working with a PR agency?  I must admit, as a hack, […]

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The changing world of journalism

January 16th, 2008 · 6 Comments · Public Relations

My online (self) interest isn’t necessarily focused on the widgets or the hyperbole, but more about where we’re headed and how it’ll look when we get there. There’s no doubt our world is changing, but the big questions is how?* My view is that while the Internet is heavily laden with people’s opinions, it’s light […]

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The Changing World of Work

January 16th, 2008 · 2 Comments · Off-topic

Regardless of your position on whether PR is dead, dying, changing or staying the same, there’s no debate that we’re all facing the challenge of dealing with more information, from more sources than ever before. This trend, along with the capabilities of new technologies and the appearance of new work practices is challenging our perception […]

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Well it’s Friday… Don’t blame the tools

January 11th, 2008 · No Comments · Off-topic

We’ve all been there, the guy who thinks reading the slide is the secret to stunning presentation success…. Don McMillan shares his favourite PowerPoint presentation tips… [Thanks to Piaras] Thanks to Piaras for the link. Technorati Tags: PowerPoint,Presentations Tweet This Post

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Well it’s Friday… Tradeshows

January 11th, 2008 · 4 Comments · Off-topic

Have you spent days on end, standing on your poor sore feet, talking about things you don’t understand, to strangers who are really only talking to you on the off-chance you’ll give them a t-shirt? I remember my trade show days all around the US and Europe very very well. Digression: Once attending a UNIX […]

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No more excuses for not using RSS…

January 9th, 2008 · No Comments · Social Media

NewsGator has announced that they are releasing their FeedDemon (Windows Desktop), NetNewsWire (Macs) NewsGator Inbox products free of charge. I’m a long time FeedDemon user and these are fantastic products for using RSS – which let’s not forget is a fantastic time saver. Neville Hobson posted about how he uses NewsGator last week. Do yourself […]

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Twitter this… Good content is worth the time.

January 8th, 2008 · 2 Comments · Public Relations

I have an issue.  That issue is time. Like you I’m busy. This week I’ve been thinking about the hassles of keeping up with all this online stuff.  Even with the wonders of RSS… Then I made my fatal error… I decided that after deriding Twitter for a year I’d start to delve a little […]

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‘Tis the time for lists

January 3rd, 2008 · 5 Comments · Public Relations

I realize I’m probably coming to this late but PR Week has published its Book of Lists for 2007. You can read it online here or download a PDF version here.   5 corporate blogs that built buzz 1 http://direct2dell.com/one2one/default.aspx Dell continues its return from online comms purgatory in the second year of its Direct2Dell […]

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