Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from August 23rd, 2007

Where do we start with online communications?

August 23rd, 2007 · 1 Comment · Public Relations

The sadly deceased comedian Dave Allen had a great story about how he got lost driving around rural Ireland and after driving in circles he finally spotted an elderly farmer working at the side of an otherwise deserted road.  He pulled up beside him and asked for directions.  The farmer looked slowly up and down […]

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Another PR blogger from Ireland emerges…

August 16th, 2007 · 2 Comments · Public Relations, Social Media

Well we now have six hardy souls from the PR community on the island of Ireland baring their most intimate thoughts through the medium of blogs. Conall McDevitt, managing director of Weber Shandwick in Northern Ireland is now blogging, the first PR blog in the North (as far as I know). In the true spirit […]

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I love the smell of newsprint in the morning

August 13th, 2007 · 2 Comments · Public Relations

“Nothing will motivate a blogger to link to a particular blog or article, more than content that supports her or his opinion.” – Murphy’s Law’s Law (first in an occasional series) I, among many others, believe that the changing media landscape will be less revolutionary – certainly in the short-term – than the digerati would […]

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Friday: Interesting approach to audience management…

August 10th, 2007 · No Comments · Public Relations

I have to say I often enjoy reading the fine rants and general insults provided by the UK’s (if not the world’s ahem) best PR curmudgeon: “The World’s Leading…” Today they have an amusing post on how they’re not happy with their growing readership and in fact they are finding that more readers means less quality comments. They’re […]

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Your online audience is different…

August 9th, 2007 · 4 Comments · Social Media

Picture yourself standing in a public space waiting for a friend to arrive. A complete stranger sidles up beside you.  He catches your attention and whispers: “Buy Tom Murphy Inc. stock, they’ve just won a major contract.” Then just as quickly the stranger moves to the next person beside you and does the same thing. […]

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Good Communications: What’s luck got to do with it?*

August 7th, 2007 · 2 Comments · Public Relations

*This post was originally titled: “Practicing how to get lucky” but the more smutty minded among you have kindly informed me that the title may have suggested content unlikely to be found on a part-time Public Relations blog! Success takes time, planning and effort.  Success rarely falls into your lap.  In the oft-quoted words of […]

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The poverty of Web 2.0

August 1st, 2007 · 5 Comments · Social Media

I think this quote from Herbert Simon, which I have hastily lifted from Mr. Smith’s blog is worth considering today: “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of […]

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PR and HR… the rebel alliance…

August 1st, 2007 · 4 Comments · Public Relations

MyRagan’s fictional blogger Cassandra has a recent diatribe on her dealings with HR which has generated a lot of discussion on the site. The post was well timed because the relationship between PR and HR is something I have been thinking about for some time. However, I think I am coming to it from a different angle! PR […]

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