Tom Murphy – Murphy's Law

There appears to be a growing number of PR people on the InterWeb with ADD. Rather than just discuss the changes taking place to PR in terms of new tools (e.g. blogs and podcasts) or practices (e.g. conversation) they have to give it a new moniker – normally a number. Why? Use what works, watch [...]

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Shel has a great post here on why you do need to be careful pitching bloggers, but that doesn’t mean you shouldn’t do it.  He pulls together some useful resources. Just remember, while some journalists are bloggers, bloggers aren’t journalists, it is a different ball game. Unfortunately it doesn’t appear that this lesson has got out to [...]

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It’s amazing how every time there is a horrendous event, whether it be an act of god or deranged lunatic, some PR person somewhere thinks they’ve spotted the perfect opportunity for their client. They haven’t. [John Wagner, The Bad Pitch Blog, Peter Shankman]   Tweet This Post

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I’m bored. No sorry, bored is the wrong word.  I am frustrated. There are now over 670 PR blogs which should provide a rich, interesting ecosystem of thinking and opinion on the practice of Public Relations, yet it appears to me that we’re stuck in a never ending echo chamber focused on “Noun 2.0″. As a [...]

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There are a number of noteworthy events coming up… The NMK Forum plans to address digital innovation and the digital business landscape.  It takes place in London on June 13th 2007 with a good speaker line up including; Dan Gillmor and Jason Calacanis. [Thanks to Simon Collister - the latest Edelman recruit...]   Postiecon, a conference [...]

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Well we now have 28 live bodies signed up to the Online PR community which we are billing as the stress free path to social networking. Sign up and that’s it. Why not come and join, you never know one of these days we might actually do something. You can click here and join.  It free [...]

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I like Shel’s post a lot.  There’s a lot of hyperbole.  Let’s remain focused on what’s important to every communicator.  How people are finding and using information. The new tools are great and they are important but don’t forget that change takes time and traditional media, tools and expertise remain as important as ever – and will remain [...]

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