Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

Tom Murphy – Murphy's Law header image 4

Entries from April 24th, 2007

What’s in a name or a number? Welcome to PR 5.0…

April 24th, 2007 · 11 Comments · Public Relations

There appears to be a growing number of PR people on the InterWeb with ADD. Rather than just discuss the changes taking place to PR in terms of new tools (e.g. blogs and podcasts) or practices (e.g. conversation) they have to give it a new moniker – normally a number. Why? Use what works, watch […]

[Read more →]

Tags:

Do beware pitching bloggers but don’t ignore them…

April 22nd, 2007 · 2 Comments · Public Relations

Shel has a great post here on why you do need to be careful pitching bloggers, but that doesn’t mean you shouldn’t do it.  He pulls together some useful resources. Just remember, while some journalists are bloggers, bloggers aren’t journalists, it is a different ball game. Unfortunately it doesn’t appear that this lesson has got out to […]

[Read more →]

Tags:

If you are confused, this is the wrong way to do it…

April 22nd, 2007 · 1 Comment · Public Relations

It’s amazing how every time there is a horrendous event, whether it be an act of god or deranged lunatic, some PR person somewhere thinks they’ve spotted the perfect opportunity for their client. They haven’t. [John Wagner, The Bad Pitch Blog, Peter Shankman]   Tweet This Post

[Read more →]

Tags:

Beware the PR Leprecaun…

April 20th, 2007 · 1 Comment · Public Relations

For Friday…. The World’s Leading have a much more amusing post on Geri Denterlein’s article than mine. PS: Maybe I should re-name this blog: The PR Leprechaun? I like it!   Tweet This Post

[Read more →]

Tags:

At last, some REAL PR content…

April 19th, 2007 · 6 Comments · Public Relations

I’m bored. No sorry, bored is the wrong word.  I am frustrated. There are now over 670 PR blogs which should provide a rich, interesting ecosystem of thinking and opinion on the practice of Public Relations, yet it appears to me that we’re stuck in a never ending echo chamber focused on “Noun 2.0″. As a […]

[Read more →]

Tags:

Some events coming up…

April 19th, 2007 · 1 Comment · Public Relations

There are a number of noteworthy events coming up… The NMK Forum plans to address digital innovation and the digital business landscape.  It takes place in London on June 13th 2007 with a good speaker line up including; Dan Gillmor and Jason Calacanis. [Thanks to Simon Collister - the latest Edelman recruit...]   Postiecon, a conference […]

[Read more →]

Tags:

Web 2.0 doesn’t understand the concept of time…

April 10th, 2007 · 2 Comments · Social Media

Some things take time. While the InterWeb has created the illusion of condensing time, the reality is that boring things like attracting and retaining audiences, which ultimately leads to value for the “publisher” and the “audience” takes a lot of time. Now many of the “new world crowd” will tell you I’m a boring old […]

[Read more →]

Tags:

PR Social Network Considers VC Funding…

April 5th, 2007 · No Comments · Public Relations

Well we now have 28 live bodies signed up to the Online PR community which we are billing as the stress free path to social networking. Sign up and that’s it. Why not come and join, you never know one of these days we might actually do something. You can click here and join.  It free […]

[Read more →]

Tags:

Some common sense…

April 5th, 2007 · No Comments · Public Relations

I like Shel’s post a lot.  There’s a lot of hyperbole.  Let’s remain focused on what’s important to every communicator.  How people are finding and using information. The new tools are great and they are important but don’t forget that change takes time and traditional media, tools and expertise remain as important as ever – and will remain […]

[Read more →]

Tags:

Ireland: More Irish Times blogs…

April 2nd, 2007 · No Comments · Public Relations, Social Media

Two new additions to the Irish Times blog roll [In addition to John and Karlin].  Jim Carroll and Conor Pope are now blogging… [Courtesy of Mr. Goldbach] Tweet This Post

[Read more →]

Tags: