Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from January 30th, 2007

Grumpy or Happy? You decide…

January 30th, 2007 · 6 Comments · Public Relations

A couple of people have commented to me over the past few days that my posting recently has been, how do I say this, grumpy? A cursory browse down this page does present evidence to support this assertion. But then my blogging style has always been grumpy If anything is likely to set me off […]

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Old media stuff…

January 28th, 2007 · No Comments · Public Relations

As a follow on to my last post, here are a couple of examples of people thinking about integration rather than apocalypse when it comes to new and old media.  This is where the interesting discussion is, not in statements with the words “old” “dead” Media” and “is”. Gary Goldhammer has a great post on […]

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Unofficially the sky is not falling down…

January 28th, 2007 · 4 Comments · Public Relations

Friends, readers, and PRs lend me your browsers. I was recently reading my son the story “Chicken Licken”, I had forgotten that the ending is less fairy tale and more scary tale. But there’s an interesting lesson.  Just because you believe something is true, it doesn’t automatically mean that it is, and you should be wary […]

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Bringing new media along the path to adulthood…

January 25th, 2007 · No Comments · Public Relations

There’s a lot of enthusiasm and passion around the wave of new online media tools. The big question is: Do we know how these tools/channels will ultimately impact mainstream communication? I believe the answer is not yet.  I think that even though we’re seeing glimpses, we’re still some time from understanding the full impact of […]

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Why the Press Release remains important….

January 25th, 2007 · 1 Comment · Public Relations

Not to keep kicking the dead dog… Shel Holtz has a post on why, from a regulatory point of view, the press release isn’t dead. That’s a strong factual argument. So let’s add some opinion. The press release isn’t dead because it’s a well understood informational instrument that meets all regulatory requirements. Huh? Let me […]

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Let’s get back to real PR for a moment…

January 25th, 2007 · 4 Comments · Public Relations

Keith Jackson points to an article by Ingrid Jackson (relation? no relation? undisclosed) that looks at communications around a real-world merger. Definetely worth a read. The communications fundamentals during a merger revolve around stakeholder buy-in. But the communications requirement is much broader than this. It includes stakeholder analysis, issue identification, key messages, strategic and action planning, […]

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Snap… I’m not looking for pretty pictures…

January 25th, 2007 · 6 Comments · Off-topic

I really don’t like this new fashion for Snap previews. What’s the value? I can see what the linked web page looks like? But I’m clicking for content not eye candy (from blogs in any case), and those pop ups are driving me mad. Rant over Tweet This Post

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Credit where its due: Second Life

January 22nd, 2007 · 1 Comment · Off-topic

That’s right, you’re not misreading the headline.  My favourite moose tickler set up the “Get a First Life” web page I referenced yesterday. While reviewing his blog comments, he spotted a post from Linden Labs (creators of Second Life) and expected the usual cease-and-desist wording, instead they wrote this: Moreover, Linden Lab objects to any implication that […]

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We need a new tea cup…

January 21st, 2007 · 2 Comments · Public Relations

Reviewing my last post, I realized a couple of things. Firstly, I’m too grumpy and secondly, I’ve been writing about these issues for too long and so sometimes I assume that you, my most gentle of readers, have been with me every step of the way. Untrue. So let me add some additional context. While reading […]

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Now that’s a very big tea cup…

January 21st, 2007 · 4 Comments · Public Relations

You turn your RSS reader off for a day and all hell breaks loose. What’s it this time you might ask? Well now it’s the social press release… well no it’s not actually the social press release.  It looks like it’s the social press release but when you scratch a little, pull back the band-aid […]

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