Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries from August 25th, 2006

The blog fad and the green-eyed PR monster

August 25th, 2006 · 5 Comments · Public Relations

Richard Bailey writes in defence of the blog following yet another swipe at the genre from CIPR chief Colin Farrington. I’m all for pragmatism.  I don’t buy the hype, but then I don’t buy the opposite argument either.  Blogs are here to stay but like any good visitor they’ll stay alongside the original residents – in […]

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Astroturfing or lazy, cheap marketing?

August 25th, 2006 · 4 Comments · Public Relations

As you are probably aware Trevor Cook and Paull Young in Australia have done some great work kicking off an anti-astroturfing initiative. [Kami Huyse has a new post on it.] Watching television the other night, something I do less and less these days, I noticed a television ad for Nestle breakfast cereals that included prominent signage […]

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PR Opinions closes its door…

August 17th, 2006 · 16 Comments · Public Relations

[Cross-Posted from PR Opinions] The PR Opinions blog first emerged blinking into the bright lights of the Interweb in March 2002. In the intervening four years (and over 1,400 posts), this blog has witnessed some incredibly interesting developments in the world of Public Relations and it has helped me to meet and connect with like-minded […]

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Windows Live Writer

August 15th, 2006 · 2 Comments · Off-topic

The latest release out of the Windows Live stable is a beta of Windows Live Writer, a new desktop application for publishing blog posts (and in the future potentially other forms of online content). Setting aside the fact that the product is from my employer, it’s an interesting application.  It supports all the major blog […]

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