Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Public Relations'

The secret to more effective communications…

May 12th, 2016 · No Comments · Communications, Internal Comms, Public Relations

Spoiler alert…..  there is no secret. Effective communications happens when you invest time, effort, energy and intellect into it. Bad communication happens when you don’t do those things and just outsource the thinking and the effort to someone else. Tweet This Post

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Great communications requires great measurement…

September 17th, 2015 · No Comments · Communications, Public Relations

I recently attended an internal communications event. I always enjoy getting the opportunity to meet and hear from other communicators. You’ll always pick something up. This particular event included a panel with four internal communications practitioners.  They each covered a range of topics from what was working best for their organizations, to using social channels […]

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If you say it’s dead, it’s probably not.

June 17th, 2015 · 3 Comments · Public Relations

As Jim Diamond sang in the 80s, I should have known better.  And I did.  When I heard about Robert Phillips’ plans for a book titled: Trust Me, PR is Dead, I knew I’d disagree with the central premise.  Social media’s overuse of the word ‘dead’ to describe a profession or service has always annoyed […]

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PSA: Objectives, Strategies & Tactics…

February 11th, 2015 · 1 Comment · Marketing, Public Relations

There’s a surprising amount of confusion out there about the differences between an objective, a strategy and a tactic. I’m amazed how often I see tactics mixed up with strategies in plans and proposals. As part of my on boarding process when I started my first PR job back in the early 1990s, they provided […]

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Book Review: It’s an issue Jim, but not as we know it

January 6th, 2015 · No Comments · Public Relations

Last October I read an interview with Eric Dezenhall on the changing dynamics of issues management that piqued my attention. Dezenhall, who was promoting his new book: “Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal”, was incredibly pragmatic about how the combination of technological and social trends have changed […]

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Great PR requires a little bravery

July 25th, 2014 · 1 Comment · Public Relations

The explosion of data and analytics has created fantastic opportunities for marketers and PR pros to get better insights into the impact of their work. While the benefits of measuring the results of an announcement or campaign are immediately obvious, the potential for data to inform future decision making has traditionally been more challenging. The […]

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Sometimes it’s better to not share your views..

February 25th, 2014 · 1 Comment · Public Relations

Last week a friend passed along a post from a PR firm’s blog that had me rolling my eyes so hard and fast that I strained them. You see, in the rush to publish a critique in a timely manner, the author didn’t allow ignorance or even the most rudimentary research get in the way […]

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Get your life balanced and productive

December 17th, 2013 · 4 Comments · Marketing, Public Relations

You may have seen the story about Mita Diran, a young copywriter in Indonesia, who died soon after tweeting about how she had worked 30 hours straight.  Now I don’t know if there were complicating factors, but even if there were, it’s a timely and tragic reminder that we all need to take responsibility for […]

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Is the quality of our (PR) work judged by our standards?

August 27th, 2013 · 2 Comments · Public Relations

I have always been a big believer in the important role that professional bodies play in the world of Public Relations.  Promoting a common set of standards across this reputation-challenged profession is a good thing.  However, with no common enforced regulations, perhaps the quality of our work can by judged by the standards we set […]

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Great communications is built on the basics..

July 18th, 2013 · No Comments · Public Relations, Social Media

I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]

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