I’m in beautiful sunny Charlotte today to speak at the third annual conference of the Center for Global Public Relations at the University of North Carolina, which this year is focused on the Millennium Generation. I gave an overview of Microsoft YouthSpark – our initiative to create opportunities in education, employment and entrepreneurship for 300 [...]
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My colleague Steve Clayton shared this video from McLaren F1 to celebrate the 50th anniversary of the team being founded. In my opinion it’s a wonderful production. It’s atmospheric and it’s epic and all in under four minutes. Tweet This Post
Tags: Storytelling·Video
One of the wonders of the English language is that it’s always evolving. For example, according to Wikipedia (disclaimer: it is Wikipedia so the following information may have no basis in fact and could actually have been made up by a seventeen year old sitting in his bedroom, but because it serves my purpose I’m [...]
Tags: PR·Profession·Public Relations·Skills
Tags: Public Relations
I’m a big believer that whenever you get the chance to look at how PR and Marketing is executed in a different industry you should jump at it. I’ve always enjoyed viewing my profession from different perspectives, you always come away with some new ideas. Last weekend I had the incredible opportunity to travel to [...]
Tags: LeMans
The recent ‘conversation’ on the death of blogs forced me to sit down and write a blog post. It takes a lot to encourage me to blog these days, but then upon reviewing my wise, well written draft, I realized I didn’t want to post it. Last month marked a full decade that I’ve had [...]
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For all the talk about the death of media, mainstream media, traditional media, broadcast media, print media and online media, since the turn of the century, they’re still hanging on. Sure circulations are down, many traditional papers have closed down, slimmed down or moved online. But thankfully we still have the media, we still have [...]
I blame my grandmother. She loved providing real-time feedback on my grammar and her favorite was the difference between ‘off’ and ‘from’. If I innocently reported to her that I had received something off someone, she would immediately respond that “you get fleas off people, but you get things from them”. Indeed. While I am [...]
So I’ve been trawling through my PR RSS feeds and I’m including some interesting posts below, but before I get to that indulge me for a moment… Mini rant: What was interesting in reviewing these posts is the fact that the ‘PR 2.0’ moniker continues to live. What is PR 2.0? Should my business card [...]
Tags: Grumpy·PR Blogs·PR Firms·Profession
Darika Ahrens at Forrester has blogged that that changing nature of ‘interactive marketing’ has the potential to make PR agencies largely irrelevant: Why is PR at risk of losing their seat at the interactive table? Traditional media decreasing in relevancy Frontline ‘public relations’ online moving in-house PR agencies tend to lack specialised service Interactive marketing [...]