At first glance it might appear that Shirley Sherrod, Old Spice, and Uniball have little in common. However, they do. Each have fallen foul to knee jerk commentary from people who haven’t taken the time to analyze, contemplate or find out the facts before casting “informed” judgment. It’s something we’ll all have to get used [...]
Entries Tagged as 'Public Relations'
Everyone is in the communications business…
July 17th, 2010 · 6 Comments · Public Relations
In the past eighteen years I have attended, participated or given innumerable media training sessions. I’ve also had the opportunity to see first hand why media training is important – in positive, negative and often entertaining ways. Regardless of the emergence of social media, and your views on traditional media, training remains important. Media training [...]
Tags: Media Training
PR people: if you want respect, pay your dues..
May 23rd, 2010 · 14 Comments · Public Relations
Is PR a profession? If you think so then Bill Sledzik has a great post with some bad news for you. He estimates that we’re 0/5 from the five attributes of a profession. His advice: Follow the PRSA Code of Ethics whether you’re a member of not. Mentor up-and-coming practitioners and interns, encouraging them to [...]
Getting real about Social Media, PR (and CSR)…
April 22nd, 2010 · 15 Comments · CSR, Public Relations, Social Media
Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, [...]
Tags: CSR
Re-thinking personal reputation
March 29th, 2010 · 1 Comment · Public Relations
Yesterday Mike Arrington posted a story about a start-up who later this week will be launching a service that’s effectively a Yelp for individuals. Mr. Arringtron asks if – with the launch of these services, along with the growth of personal data online – we need to become more accepting of people’s indiscretions. It’s a [...]
Tags: Public Relations
Common sense ain’t thought leadership either
March 26th, 2010 · 1 Comment · Public Relations, Social Media
Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue. A common theme from a number of highly rated social media related keynotes and posts – which it should be said [...]
Tags: Public Relations·Social Media
PR Blogging old timers
March 25th, 2010 · No Comments · Public Relations
Earlier today I learned from Jeremy Pepper via Twitter that Phil Gomes has temporarily suspended his blogging activities. Phil was one of the first PR folks (along with Jim Horton and Richard Bailey) that I came across when I started blogging many years ago. In a trip of pure nostalgia I searched my old blog [...]
Don’t be afraid of talking about Corporate Social Responsibility
March 4th, 2010 · 6 Comments · CSR, Public Relations
Partly in response to my post about the growing importance of appropriate communications on a company’s Corporate Social Responsibility (CSR) efforts, the Textifying blog over at Arizona State University (sorry there’s no bio page and the post was written by ‘tburns’ – and I tried to leave a comment but couldn’t) published a post entitled: [...]
The “power” of the PR embargo..
February 26th, 2010 · 3 Comments · Public Relations
Funny take on the effectiveness of the PR embargo (adult language warning)… Tweet This Post
Tags: Humor·Humour·Public Relations
PR Miscellany – January 31st 2010
January 31st, 2010 · 1 Comment · Public Relations, Social Media
So you won’t be surprised to find out I’ve been a little behind on my RSS feed reading. It’s been busy recently. Slipping through the (PR) feeds, it’s interesting to note that probably 90+% of “PR” posts are actually about social media. Now social media is clearly very important, but to me, the intersection of [...]