Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Public Relations'

Great PR requires a little bravery

July 25th, 2014 · No Comments · Public Relations

The explosion of data and analytics has created fantastic opportunities for marketers and PR pros to get better insights into the impact of their work. While the benefits of measuring the results of an announcement or campaign are immediately obvious, the potential for data to inform future decision making has traditionally been more challenging. The […]

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Sometimes it’s better to not share your views..

February 25th, 2014 · 1 Comment · Public Relations

Last week a friend passed along a post from a PR firm’s blog that had me rolling my eyes so hard and fast that I strained them. You see, in the rush to publish a critique in a timely manner, the author didn’t allow ignorance or even the most rudimentary research get in the way […]

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Get your life balanced and productive

December 17th, 2013 · 4 Comments · Marketing, Public Relations

You may have seen the story about Mita Diran, a young copywriter in Indonesia, who died soon after tweeting about how she had worked 30 hours straight.  Now I don’t know if there were complicating factors, but even if there were, it’s a timely and tragic reminder that we all need to take responsibility for […]

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Is the quality of our (PR) work judged by our standards?

August 27th, 2013 · 2 Comments · Public Relations

I have always been a big believer in the important role that professional bodies play in the world of Public Relations.  Promoting a common set of standards across this reputation-challenged profession is a good thing.  However, with no common enforced regulations, perhaps the quality of our work can by judged by the standards we set […]

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Great communications is built on the basics..

July 18th, 2013 · No Comments · Public Relations, Social Media

I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]

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PR blogging–what are you reading?

July 2nd, 2013 · 3 Comments · Public Relations, Social Media

I’ve always been a big advocate of the productivity benefits of RSS.  It’s a simple technology – though not always understood – that is an incredible aid for anyone who needs to keep on top of vast swathes of content whether it’s breaking news, updates or online opinions.  The death of Google Reader has many […]

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Moving on in North Carolina…

April 26th, 2013 · No Comments · CSR, Public Relations

I’m in beautiful sunny Charlotte today to speak at the third annual conference of the Center for Global Public Relations at the University of North Carolina, which this year is focused on the Millennium Generation. I gave an overview of Microsoft YouthSpark – our initiative to create opportunities in education, employment and entrepreneurship for 300 […]

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Epic Video Storytelling

February 2nd, 2013 · No Comments · Public Relations

My colleague Steve Clayton shared this video from McLaren F1 to celebrate the 50th anniversary of the team being founded. In my opinion it’s a wonderful production. It’s atmospheric and it’s epic and all in under four minutes. Tweet This Post

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PR needs Jacks and Jills of all trades

October 5th, 2012 · 1 Comment · Public Relations

One of the wonders of the English language is that it’s always evolving. For example, according to Wikipedia (disclaimer: it is Wikipedia so the following information may have no basis in fact and could actually have been made up by a seventeen year old sitting in his bedroom, but because it serves my purpose I’m […]

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Does your CEO have to be active in Social Media?

October 4th, 2012 · No Comments · Public Relations, Social Media

No. Tweet This Post

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