Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Marketing'

PSA: Objectives, Strategies & Tactics…

February 11th, 2015 · No Comments · Marketing, Public Relations

There’s a surprising amount of confusion out there about the differences between an objective, a strategy and a tactic. I’m amazed how often I see tactics mixed up with strategies in plans and proposals. As part of my on boarding process when I started my first PR job back in the early 1990s, they provided […]

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The truth teller

July 31st, 2014 · 1 Comment · Marketing

If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there.  Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion […]

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Get your life balanced and productive

December 17th, 2013 · 4 Comments · Marketing, Public Relations

You may have seen the story about Mita Diran, a young copywriter in Indonesia, who died soon after tweeting about how she had worked 30 hours straight.  Now I don’t know if there were complicating factors, but even if there were, it’s a timely and tragic reminder that we all need to take responsibility for […]

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You can be creative about anything…

November 15th, 2013 · 4 Comments · Marketing

There are a number of things I love about this video.  It is very smart, well shot, and it’s surprising, entertaining, and memorable. The other thing is that it’s a really compelling and creative way to demonstrate a pretty mundane (to me) product feature.  You may argue on the ROI of this video, but then […]

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Are you a communications professional or a pundit?

April 25th, 2012 · 1 Comment · Marketing, Public Relations, Social Media

The recent ‘conversation’ on the death of blogs forced me to sit down and write a blog post.  It takes a lot to encourage me to blog these days,  but then upon reviewing my wise, well written draft, I realized I didn’t want to post it. Last month marked a full decade that I’ve had […]

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Good marketing is hard but not necessarily expensive

March 7th, 2012 · 2 Comments · Marketing

If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club. I first heard about the Dollar Shave Club through a tweet: Well I had to click didn’t I? Needless to say I wasn’t disappointed.  It’s the combination of a […]

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