You may have seen the story about Mita Diran, a young copywriter in Indonesia, who died soon after tweeting about how she had worked 30 hours straight. Now I don’t know if there were complicating factors, but even if there were, it’s a timely and tragic reminder that we all need to take responsibility for […]
Entries Tagged as 'Marketing'
December 17th, 2013 · 4 Comments · Marketing, Public Relations
November 15th, 2013 · 4 Comments · Marketing
There are a number of things I love about this video. It is very smart, well shot, and it’s surprising, entertaining, and memorable. The other thing is that it’s a really compelling and creative way to demonstrate a pretty mundane (to me) product feature. You may argue on the ROI of this video, but then […]
March 7th, 2012 · 2 Comments · Marketing
If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club. I first heard about the Dollar Shave Club through a tweet: Well I had to click didn’t I? Needless to say I wasn’t disappointed. It’s the combination of a […]