Two things triggered this post. First, a couple of weeks ago I was talking with someone who expressed despair at who in the PR/Marketing sphere should she be following/reading and how would she know if she could trust they were talking sense or not. I’ll address that first. There’s a fantastic, rich reservoir of opinions, [...]
Tags: Credibility
I was reading Seth Godin’s blog yesterday and saw his post in defense of RSS following the usual echo chamber discussion on the subject: Here’s what you need to know: It’s not particularly difficult to keep up with 200 blogs you care about in less than hour using an RSS reader. RSS provides home delivery. [...]
Geoff Livingston had a great post today addressing a very interesting issue: Somewhere along the way, social media folks thought they should completely reinvent business. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing then just listening [...]
Tags: Social Media
I am off to the great state of Michigan for the first time tomorrow to attend and speak at the 2010 Net Impact Conference at the Ross School of Business at the University of Michigan. A map of Michigan from Bing Maps (of course) I’m looking forward to what should be a great event. I’m [...]
Tags: Conference·CSR·PR·Social Media·Speaking
Here are some personal picks from my most recent trawl of the RSS feeds… What is PR? OK this is late (from last February) but worth a listen. It’s a podcast from the BBC World Service program The Bottom Line, with some well known PR executives having a lively discussion on what Public Relations is. [...]
Tags: Media·PR·Social Media·Storytelling
You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to [...]
Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, [...]
Tags: CSR
Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – [...]
Tags: Social Media
I will be travelling to the Commonwealth of Massachusetts from April 11-13 to attend the International Corporate Citizenship Conference 2010 hosted by the Boston College Center for Corporate Citizenship at the Intercontinental Hotel in Boston. If you’re planning on attending do let me know. Rumor has it that they may even allow me to share [...]
Tags: CSR
Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue. A common theme from a number of highly rated social media related keynotes and posts – which it should be said [...]
Tags: Public Relations·Social Media