You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to [...]
Entries Tagged as 'Social Media'
Getting real about Social Media, PR (and CSR)…
April 22nd, 2010 · 15 Comments · CSR, Public Relations, Social Media
Last week I had the pleasure of attending the Boston College Center for Corporate Citizenship Conference 2010 in the Commonwealth of Massachusetts. There was a great turnout with CSR and PR people from every industry and there were great discussions throughout the three days. Unfortunately the pressures of the day job have delayed this post, [...]
Tags: CSR
Social media is turning into your dad
March 30th, 2010 · 10 Comments · Social Media
Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – [...]
Tags: Social Media
Going to the International Corporate Citizenship Conference 2010 in Boston?
March 30th, 2010 · No Comments · CSR, Social Media
I will be travelling to the Commonwealth of Massachusetts from April 11-13 to attend the International Corporate Citizenship Conference 2010 hosted by the Boston College Center for Corporate Citizenship at the Intercontinental Hotel in Boston. If you’re planning on attending do let me know. Rumor has it that they may even allow me to share [...]
Tags: CSR
Common sense ain’t thought leadership either
March 26th, 2010 · 1 Comment · Public Relations, Social Media
Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue. A common theme from a number of highly rated social media related keynotes and posts – which it should be said [...]
Tags: Public Relations·Social Media
CSR, social media and your self-defending brand
March 12th, 2010 · 4 Comments · CSR, Social Media
One of the biggest concerns executives voice about social media is the lack of control. The idea that anyone can comment, share or disagree with you makes people uncomfortable. Of course the fact that you know people are having these conversations about your brand or product, and that – if you choose – you can [...]
Tags: CSR·Public Relations
You are a social media what?
March 12th, 2010 · 8 Comments · Social Media
Here’s a definition: A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. For me the key word here is recognized. Unfortunately by this definition, 99% of our self-styled social media “thought leaders” are precluded. That’s a [...]
Tags: Social Media
PR Miscellany – January 31st 2010
January 31st, 2010 · 1 Comment · Public Relations, Social Media
So you won’t be surprised to find out I’ve been a little behind on my RSS feed reading. It’s been busy recently. Slipping through the (PR) feeds, it’s interesting to note that probably 90+% of “PR” posts are actually about social media. Now social media is clearly very important, but to me, the intersection of [...]
Seriously… dump that social media stuff and get back to work
January 6th, 2010 · 5 Comments · Public Relations, Social Media
Happy New Year. I had a lovely time, thanks for asking. I have spent far too much time over the past couple of weeks monitoring the online chatter. My god there’s a lot of noise. I think I am having Social Media sweats. There are just so many articles, posts, rants and links. Now don’t [...]
Tags: Public Relations·Social Media
PR in 2010: Coping with the Cacophony
December 15th, 2009 · 4 Comments · Public Relations, Social Media
As we approach the start of a new year, and indeed a new decade, the blogosphere will no doubt be overwhelmed by predictions and forecasts of various kinds concerning the future of traditional media, social media, PR, marketing etc. So I thought I’d take a different tack. I’m going to assume that we are indeed [...]