Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Entries Tagged as 'Social Media'

Great communications is built on the basics..

July 18th, 2013 · No Comments · Public Relations, Social Media

I recently had the opportunity to review a ‘report’ by a social media guru analyzing the ‘social strategies’ of a number of household brands. The report had some lovely visuals, some interesting examples of tactical executions, but overall it was a great example of what is too often missing from discussions on social media and […]

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PR blogging–what are you reading?

July 2nd, 2013 · 3 Comments · Public Relations, Social Media

I’ve always been a big advocate of the productivity benefits of RSS.  It’s a simple technology – though not always understood – that is an incredible aid for anyone who needs to keep on top of vast swathes of content whether it’s breaking news, updates or online opinions.  The death of Google Reader has many […]

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Why I’m (not) leaving <insert social media channel>

March 12th, 2013 · 1 Comment · Social Media

The Pew Research finding that the reaction to an event on Twitter is often very different to actual public opinion isn’t a big surprise is it? It seems to me that spending any time on your chosen social media channel – and specifically Twitter – makes that fact self evident. It’s one of the great […]

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Reality Check: All views are my own

October 19th, 2012 · 5 Comments · Social Media

It’s interesting to see how many people add phrasing like: “all views expressed here are my own and don’t reflect the views of my employer” on their Twitter biography. It’s especially interesting to see PR people including it. Why is it interesting you may (rightly) ask? Well because nothing is further from the truth. If […]

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Does your CEO have to be active in Social Media?

October 4th, 2012 · No Comments · Public Relations, Social Media

No. Tweet This Post

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Are you a communications professional or a pundit?

April 25th, 2012 · 1 Comment · Marketing, Public Relations, Social Media

The recent ‘conversation’ on the death of blogs forced me to sit down and write a blog post.  It takes a lot to encourage me to blog these days,  but then upon reviewing my wise, well written draft, I realized I didn’t want to post it. Last month marked a full decade that I’ve had […]

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Do PR agencies need to adapt or die?

February 14th, 2012 · 4 Comments · Public Relations, Social Media

Darika Ahrens at Forrester has blogged that that changing nature of ‘interactive marketing’ has the potential to make PR agencies largely irrelevant: Why is PR at risk of losing their seat at the interactive table? Traditional media decreasing in relevancy Frontline ‘public relations’ online moving in-house PR agencies tend to lack specialised service Interactive marketing […]

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Social Media? Relax and Enjoy it..

September 1st, 2011 · 2 Comments · Public Relations, Social Media

As you might know, I’m not shy about sharing my often strong views on the shortcomings of many of the self styled social media gurus. Recently, due to work and family commitments -  sometimes referred to as the real world -  my consumption and participation in social media has been extremely limited.  The upshot was […]

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An open letter on social media evangelism

March 30th, 2011 · 24 Comments · Social Media

Social media provides a set of tools and channels that enable people to discover, share and engage in new ways. This creates a whole set of pretty exciting opportunities for organizations and individuals alike. I’m sure you’re all with me so far. Great business begins with well-defined and agreed objectives, which coupled with insight into […]

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Social Media for Good: The Goodness Engine

March 9th, 2011 · No Comments · CSR, Social Media

A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends. From […]

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